How can the Android Oreo (Go Edition) lead the Indian market?

By: Mobile App Development
In February, at the Mobile World Congress Barcelona 2018, Google introduced the new version of Android, Android Go. The purpose of the launch of Android Go, also known as Android Oreo (Go edition) is to target the audience with entry-level smartphones. The go edition is a small version of the Android design that runs on entry-level smartphones. These are three optimized areas: the operating system, Google Play Store and Google applications; all three have been re imagined to provide a better experience in inferior hardware.

Why another version of Android?

In recent years, we have seen that in a country like India, smartphone manufacturers generally win over budget buyers by offering them an impressive experience at a low price. The avalanche of these affordable devices has contributed to India overtaking the United States to become the second largest smartphone market in the world. Google expects its next billion users to come from countries such as India and Brazil, where purchasing power is lower than in the West.

In addition, even after this tremendous growth, there is a large section of our society that these creators of smartphones could not reach. The smartphone infrastructure is somehow the most prominent barrier to adopting online services, not the ownership of telephones. Although India is the second largest smartphone market, many Android users suffer from expensive and irregular networks that hinder reliable access to the web. Here, as a solution, Google proposed Android Go: a new platform for applications optimized for bandwidth. Google wants to provide users with a new generation of smartphones at prices under $ 100 that work faster, provide more storage and help reduce data consumption.

How does Google eliminate the barrier for entry-level smartphones?

Although smartphones at an affordable price have been the main goal of many companies, smartphones that were launched on the market did not provide a satisfactory user experience. The Android operating system and its applications require a decent amount of RAM and processing capacity to run smoothly.

However, packaging about 1GB-2GB of RAM and a processor powerful enough not to break the Rs 3,000 barrier is something that Google is winning the hearts of Indian users.

Without commitment to user experience.

In addition to the optimizations of the operating system, Android Go also comes with a new version of Play Store that brings new applications designed to work without problems in phones of basic level. In the Android edition of Google, Google has created a complete series of applications such as Google Assistant Go, YouTube Go, Google Maps Go, Gmail Go, Board Go, Google Play Store and a new version of Chrome that works extremely fast and works without problems on mobile devices. Data. This optimization has been done in the interest of users in rural areas of the country where the penetration of high-speed mobile data is still low.

The Android Go Friendliness.

At the Google I / O 2017 conference, CEO Sunder Pichai revealed how Google technicians made optimizations to the user interface and core of the mobile operating system, to build a new budget-friendly phone platform, Android Go.

At the Mobile World Congress, many manufacturers exhibited smartphones that cost as little as $ 50 (roughly 3,000 rupees) and have only 512MB of RAM. Let's take a look at the newly launched smartphones with Android Oreo Go.

The recently launched Android Oreo Go smartphones

The first set of Oreo Go devices for Android was shown at the Mobile World Congress 2018. Six smartphones were announced in total, but something fascinating about Alcatel 1X stood out. Apart from the affordable price, it came with an 18: 9 display. This Alcatel device is available as two alternatives, € 100 for a single SIM and € 110 for a dual SIM version and both available with 1 or 2 GB of RAM.

Other devices with Android go were Nokia 1, Micromax Bharat Go and Lava Z50. Both Lava and Micromax are created to target the Indian market. Few of these devices are already on sale, while others are still to come. These six smartphones are just the beginning, but the number will increase very soon as Huawei and Transsion have announced that they are on board with the program.